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Article Category: Newsroom

Transforming Healthcare Through Tech at SXSW

Published on March 29, 2024

Last updated 01:39 PM March 29, 2024

Group of people talking

Catalyst by Wellstar led this year’s South by Southwest Conference (SXSW) with conversations on how investing in women in the tech space will have rippling effects on our healthcare ecosystem and how it all comes together to transform the patient experience.

From announcing an investment in Betty’s Co., a startup that provides in-person and virtual services in gynecology, behavioral health and wellness with a multi-faceted approach to healthcare for Gen Z women, to working with Gabbi, a startup on a mission to eradicate late-stage breast cancer, and Marani Health, an AI-powered maternal healthcare platform and direct investment announced in 2023, Catalyst has shown its commitment to fostering connections that drive access and clinical growth. These leaders shared the journeys that drove them to build their companies and exemplified the significance of having heart drive innovation.

Jaimie Clark, head of innovation at Catalyst by Wellstar and the director of innovation and venture strategy for Wellstar Health System, spearheaded the panel in an open conversation on how to best meet women's needs today and in the future. "This investment reflects Catalyst's commitment to caring for the women in our communities and beyond, providing them with innovative tools to access healthcare sooner and boosting the next generation of companies in this space," Jaimie said.

Nick Peddy, chief technology officer at CLEAR, and Dr. Hank Capps, chief information and digital officer of Wellstar Health System and president of Catalyst by Wellstar, joined a discussion moderated by Stephen Konya, a senior advisor to the deputy national coordinator for health IT and innovation portfolio lead at the U.S. Department of Health and Human Services (HHS). They shared their vision of transforming the patient experience within healthcare by utilizing cutting-edge technology and insights to make the process more efficient, secure and patient-friendly.

The panels at SXSW discussed how ingenuity can blend with an ecosystem of collaboration to harness and reshape the status quo of an industry. The panels at the conference shared insightful dialogue on raising the bar of healthcare for the next generation. Diagnosed as infertile at the age of 17, Betty's Co. founder and CEO Jennifer Newell experienced firsthand the unique healthcare needs of younger women, and she shares how often the current approach to healthcare for this population lacks in genuinely reaching them. Jennifer shared her powerful story and mission of "creating spaces where every Gen Z woman feels comfortable getting the care they need."  

Investing in and promoting dialogue around women’s health solutions is an expression of this commitment.

- John D. Cooper

Head of venture investment at Catalyst and VP of venture investment at Wellstar Health System

Did you know that, according to the U.S. Department of Labor, women are responsible for 80% of the healthcare decisions in the United States? Women's role in the health and well-being of others can't be overstated, making their insights, perspectives and leadership critical in our efforts to shape the future of healthcare. Couple that with groundbreaking innovations by women and changing how tech operates will be the legacy of a generation.  

Historically under-represented, the female workforce is making waves in tech and Catalyst by Wellstar is at the forefront of that revolution. “Investing in and promoting dialogue around women’s health solutions is an expression of this commitment,” said John D. Cooper, head of venture investment at Catalyst and vice president of venture investment at Wellstar Health System.

For more information on how Catalyst’s investments directly impact our healthcare or to apply for funding opportunities, visit catalyst.wellstar.org.

People speaking on stage at SXSW

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Health Equity Is Good for Healthcare Business—And Better Care for Everyone

As healthcare evolves, hospital systems prioritize not only the level of care they provide, but also how well they respond to the needs of the people they serve.

This is true with programs like Anthem Blue Cross and Blue Shield’s Quality-In-Sights: Hospital Incentive Program (Q-HIP), which scores organizations’ health equity efforts.

When we invest in equitable care, our patients receive better treatment, our team members feel supported and we have additional resources that we can use to improve care.

Why do programs rewarding health equity matter?

Programs like Q-HIP recognize healthcare organizations for delivering high-quality, patient-centered care. Rather than focusing on how many patients are seen, these models score performance across quality, safety, outcomes and experience.

Programs like Q-HIP align with Wellstar's mission to enhance the health and well-being of every person we serve.

Health equity’s role in Anthem’s Q-HIP program

Q-HIP has recognized Wellstar with a reimbursement bonus point for health equity, acknowledging our efforts to reach underserved patients and tailor our care to the communities and people we serve.

“Programs like Q-HIP make it clear that equity work isn’t separate from performance—it’s part of how we deliver quality and earn the resources we reinvest back into patient care,” said Mindy St. George, Wellstar assistant vice president of managed care.

The Q-HIP health equity assessment evaluates whether health systems:

  • Commit to advance health equity
  • Collect and analyze demographic and social needs data
  • Look at quality measures to identify disparities
  • Work to improve disparities and gaps in care
  • Involve leadership in equity efforts

To provide high-quality care, you need to address inequities.

Wellstar’s approach: Equity as responsiveness

At Wellstar, health equity is part of everything we do. Through Wellstar Community Health and Center for Health Equity, equity is embedded into how we design care, improve quality, engage leadership across the system and analyze data.

We focus on understanding who we serve, identifying barriers to care and continuously improving how services are delivered.

“Health equity is not an add-on to our work—it’s how we deliver better care,” said Elise Lockamy-Kassim, Wellstar assistant vice president of community health and Center for Health Equity. “When healthcare systems are responsive to people’s needs, outcomes improve, care becomes more efficient and everyone benefits.”

Why equity investments benefit everyone

When patients can access care more easily and feel like their clinicians care about them, they’re more likely to get the preventative care they need. This helps them manage chronic conditions like diabetes, stay ahead of disease and avoid unnecessary hospitalizations.

Equity-driven improvements also support Wellstar team members by improving workflows and enabling us to invest resources in our people.

“When we focus on health equity, we’re strengthening the entire system,” said Dr. Earl Stewart, Wellstar medical director of health equity. “Better data and better responsiveness lead to better care—for every patient, every time.”

Why continued investment matters

Programs like Q-HIP make it clear: Equity performance is quality performance and quality performance is rewarded.

For Wellstar, continued investment in health equity means:

  • Stronger performance in programs like Q-HIP
  • Resources to reinvest in team members and care
  • Better outcomes for patients across all communities
  • A healthcare system that is responsive, resilient and sustainable

Learn more about health equity at Wellstar.

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Atlanta City FC Selects Wellstar Health System as Official Healthcare Provider

ATLANTA – Oct. 1, 2026 – Atlanta City FC has selected Wellstar Health System, a nationally-ranked and locally recognized healthcare provider based in Georgia, as the official healthcare provider of the club.

Through this multi-year partnership, Wellstar and Atlanta City FC will ensure the club’s athletes receive a high level of care on and off the pitch, while developing community and philanthropic efforts focused on the health and wellbeing of all women and female athletes.

Partnerships are developed through shared values, common goals and an aligned vision for the future,” said AMB Sports and Entertainment President Tim Zulawski. “As an Atlanta-based healthcare provider with a shared commitment to women’s health and delivering best-in-class care for female athletes, Wellstar is a perfect partner for Atlanta City FC. We’re proud to have Wellstar as our Official Healthcare Provider and look forward to working together to make a positive impact in our community as we continue to lay the foundation of our NWSL club.” For Wellstar, the partnership creates new opportunities to engage the community in their health and wellness.

By combining Wellstar's expertise in women's health, sports medicine, orthopedics, rehabilitation, primary care, and specialty care with the visibility and community reach of Atlanta’s new National Women’s Soccer League franchise, we can engage more people where they live, work, and gather and connect them with the care they need,” said Wellstar President and CEO Ketul J. Patel.  “The team’s decision to choose Wellstar reflects the strength of our physicians, clinicians, team members, and the high-quality care we provide across Georgia every day. “

The partnership also aligns with Wellstar’s focus and expertise in women’s health, providing a full range of services from preventive and reproductive care to maternity, high-risk pregnancy and advanced orthopedic, cardiovascular and cancer services with one of the Southeast’s largest physician networks. Wellstar also is investing in innovative women’s health programs, including remote pregnancy monitoring and personalized breast cancer risk assessment, to ensure more women have access to quality and trusted care.

Women’s health is about recognizing that women have unique healthcare needs at every stage of life,” said Paula Greaves, MD, Chief of Women’s Health for Wellstar Health System. “By partnering with Atlanta City FC, we have an opportunity to bring together our expertise across women’s health, sports medicine and specialty care to support these athletes as whole people, not simply as competitors. This partnership also provides us with opportunities to engage with and support women of every age and background as we rally behind our new hometown NWSL team, on and off the pitch.”

As Atlanta City FC continues building its club and community presence ahead of its inaugural season, Wellstar will play an integral role in supporting the health and wellbeing of players and the broader community through a shared commitment to excellence, community impact and service. Together, the organizations will develop opportunities to expand access to women’s health resources, promote healthy lifestyles and create meaningful community impact.

Learn more about Atlanta City FC

 

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Wellstar Names Kem Mullins Executive Vice President and Chief Administrative Officer

MARIETTA, Ga. — Wellstar Health System has named Kem Mullins as Executive Vice President and Chief Administrative Officer. 

Mullins, a veteran healthcare executive with more than a decade of leadership experience at Wellstar, will oversee enterprise integration efforts, including Wellstar's recent acquisition of Mountain Lakes Medical Center and planned partnership with Stephens County Hospital. He will also oversee real estate and construction, facilities, emergency preparedness, implementation of Wellstar's operating model, and system support functions, including food and nutrition and environmental services. Kem will continue to lead acute and ambulatory operations until the national search for Wellstar's Executive Vice President and Chief Operating Officer is completed. 

Since joining Wellstar in 2012 as president of Wellstar Cobb Medical Center, Mullins has served in several key leadership positions across the system, including interim chief operating officer and, most recently, executive vice president of Wellstar's Ambulatory Division and Business Development. Prior to joining Wellstar, he served as CEO of Saint Francis Hospital Bartlett and was Chief Operating Officer at Atlanta Medical Center and NEA Medical Center. 

"Kem has a strong track record at Wellstar and has built trusted relationships across our system over many years of service," said Ketul J. Patel, president and CEO of Wellstar Health System. "Few leaders know Wellstar as well as Kem. He approaches his work thoughtfully and remains focused on supporting our teams and the people we serve. His deep experience and leadership will help advance important priorities across our system in the years ahead." 

In this role, Mullins will help lead several key priorities across Wellstar, supporting continued growth and ensuring strong coordination across critical operational and support functions. 

"Wellstar has a strong foundation with exceptional people and a clear vision for the future," Mullins said. "Having served in a variety of leadership roles across the system over the past 14 years, I'm honored to take on this responsibility supporting our teams and advancing the important work we're doing." 

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