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Article Category: Newsroom

Wellstar Reveals What Georgians Want from their Healthcare System... and it's Personal

“More Than Healthcare. PeopleCare.” Underscores Wellstar’s Commitment to Delivering Compassionate, Quality, and Personalized Care to People and Communities across Georgia

Published on February 04, 2020

Last updated 04:35 PM August 10, 2020

New Wellstar logo on purple background.

Wellstar new branding revealed.

The healthcare landscape and the needs of patients and communities, both throughout Georgia and across the country, are ever changing. Wellstar Health System—nationally ranked and locally recognized for its high-quality care, inclusive culture, and exceptional doctors and team members—actively listens to the people in the communities it serves to best understand and respond to what they want, need, and expect from their healthcare provider.

Actively and regularly listening ensures that Wellstar is evolving alongside its patients and communities, providing not only responsive care to emergent needs, but also ongoing, quality, and personalized care at every age and stage of life. Wellstar spent the last 18 months on a renewed listening journey, interviewing more than 8,000 Georgians, including team members, community partners, patients, and consumers, with the objective of informing strategy and taking action to best serve the healthcare needs of the people they serve.

“Enhancing the health and well-being of people requires pausing—and listening—to what consumers and communities tell us they want, need, and expect for their healthcare journey,” said Candice Saunders, FACHE, president and CEO of Wellstar Health System. “Much of what we hear and learn from our ongoing research is exactly what we strive to deliver to every patient, every time: compassionate, quality care. Over the last year and a half, we heard directly from people across the state that they want to feel valued as a unique person and in control of their healthcare decisions—in partnership with their providers. This insight not only validates our approach to patient care, it guided us to take action and renew our commitment to excellence with a personalized and integrated approach that is more than healthcare."

”Combining these research insights with patient feedback, as well as critical regional insights from its 2019 Community Health Needs Assessment with the Georgia Health Policy Center, Wellstar refined its mission, vision, and values and launched a new brand identity. Today, the not-for-profit announced the launch of its new system-wide brand campaign—“More Than Healthcare. PeopleCare.”

“Many people are asking ‘why now?’, and the answer is that our focus over the past few years has been fully integrating our healthcare service offerings across our entire system to ensure that our patients and communities have access to the care they need and deserve across the entire Wellstar footprint,” said Saunders. “Now, we want to make it clear to everyone we serve that being one of the largest and most integrated healthcare systems in Georgia equips us to provide a full spectrum of world-class health services from birth to end of life. This approach also applies to our team members. We are people taking care of people, and we want to ensure that everyone considers Wellstar a place where individuals can advance their careers and feel appreciated.”

Wellstar now has 11 hospitals; 250+ medical office locations; 9 cancer centers; 55 rehabilitation centers; 3 hospice facilities; 1 retirement village; 21 imaging centers; 15 urgent care locations; and 5 health parks. By doubling in size—growing its services, footprint and capabilities—Wellstar has grown its ability to meet the evolving healthcare needs of patients and communities across Georgia.

By taking the time to listen and understand the individual needs of the communities they serve throughout Georgia, Wellstar is recreating the standard for Georgia healthcare by:

  • Providing personalized care that compassionately takes each person’s unique life story into account—never taking a one-size-fits-all approach.
  • Partnering with patients and communities to identify the best solutions for their needs with the highest quality, expert care by top-rated physicians and team members.
  • Providing care that treats the whole person to promote overall health and well-being.
  • Ensuring that each person has choice and control in their healthcare decisions.
  • Leading and collaborating on community programs and services that provide more than healthcare.

Every Age and Stage

“When you’re 39 years old, you never think you’ll be dealing with something like a heart attack,” said Brett Faucett, a husband and father of two, who drove himself to Wellstar Kennestone Hospital after his arm went numb in the shower. Upon arrival, he was rushed to the operating room for a 99-percent blocked artery. A few years later, it happened again, and he was treated at Wellstar Atlanta Medical Center.

“When you’re in a situation like that, your world is flipped upside down. My family has a dad and a husband because of Wellstar—they saved my life,” said Faucett.

The new brand campaign “More Than Healthcare. PeopleCare.” is centered on real Wellstar patient stories that demonstrate the health system’s commitment to providing personal care that takes each person’s unique life story into account across the continuum of his or her personal healthcare journey – from inpatient to outpatient, pediatric to adult, birth to end of life. For more PeopleCare stories, visit wellstar.org/peoplecare.

Wellstar puts patients and communities in the driver’s seat by listening and providing an extensive choice of facilities and a wide breadth of services so that patients have access to all the options they need to make the best, most informed healthcare decisions. Each Wellstar hospital and healthcare facility offers an access point to a compassionate care team and a wide range of service lines that work in concert to provide personalized care for each patient’s needs.

“There’s no better time than the beginning of the year to reflect, refocus, and rebrand so that patients and communities know who we are and what we do,” said Dave Preston, senior vice president of Brand Experience and Communications at Wellstar. “Our new brand campaign, ‘More Than Healthcare. PeopleCare.’ features real-life patient stories that illustrate Wellstar’s commitment to providing high-quality, tailored care that meets their individual needs at every age and stage of life.”


Stronger Together, Growing Together

Wellstar isn’t growing just for growth’s sake. The system has served one out of six Georgians, and patients in 148 out of 159 counties across the state. Wellstar is the only health system in Georgia with a network of Level 1, Level 2, and Level 3 trauma centers located in metro Atlanta to serve the most critical patients with a range of emergency care options. Today, Wellstar Kennestone Hospital operates the busiest emergency department in all of Georgia. The new emergency department will open this year, serving as a beacon for access to emergency care for Georgians. The 263,000 square foot building will connect directly to Wellstar Kennestone Hospital and will hold 166 exam rooms. Upon its completion, it will be the second largest emergency department in the nation.

In addition to its new emergency department, the health system recently opened Wellstar Avalon Health Park, the fifth of its kind, giving patients in greater Atlanta easier access to a variety of high-quality, personalized healthcare services available at one convenient location. The Wellstar health park model gives patients access to primary care physicians and specialist appointments, outpatient procedures, urgent care, physical therapy and imaging in a single building.

The health priorities of the communities Wellstar serves are reflected in the 12 service lines that set the strategy of delivering effective, evidence-based care to their patients. All service lines are led by physician and nurse leaders who work with their team members to develop and deliver tailored care plans that tap the expertise of clinicians in an integrated and personalized manner, depending on specific patient needs.

Wellstar has been able to successfully evolve because of its unwavering commitment to listening to its patients. Truly personal, quality care means its patients have choices and access to the right care, at the right place, and at the right time.


More Than Healthcare

Wellstar’s passion for people extends far beyond its system and into the communities it serves. The health system collaborates with more than 450 community partners to bring important initiatives into its service areas across Georgia.

Being a not-for-profit health system enables Wellstar to offer care when and where it matters most. In 2019, Wellstar provided more than $784 million in charity care, unreimbursed care, and community programs. In 2019, the Community Health Needs Assessment Wellstar conducted in partnership with the Georgia Health Policy Center identified six specific care gaps within the community: food insecurity, opioids and behavioral health, women’s health, cancer, suicide and access to primary care. To address and help fill these gaps, Wellstar convened a group of system-wide experts and community partners to provide services, equipment, prevention and wellness programs such as free mammograms, school health programs, hospital chapels, healing gardens, and more. For example, Wellstar partnered with local organizations to provide first books to every baby born in 2020 at Wellstar Kennestone and Wellstar Douglas Hospitals.

“We have been a partner with Wellstar Health System for more than 20 years,” said Dr. Dwight "Ike" Reighard, president/CEO MUST Ministries and senior pastor of Piedmont Church. “From supporting our 41 food pantries through food drives, including MUST in their annual Day of Service to address food inequities, and supporting the various health needs of our clients, to sponsoring programs like the annual Gobble Jog and the MUST annual Giving Gala, Wellstar has been a steadfast partner, helping us to be a beacon of hope and place of refuge for our neighbors in need with compassion and love. This wouldn’t be possible without community support from partners like Wellstar.

”By taking the time to actively listen, Wellstar’s knowledge has grown, its collaborations have grown, and its capacity to provide integrated, quality care where and when its patients need it most has grown. “More Than Healthcare. PeopleCare.” reflects Wellstar’s commitment to always listening and being there for patients in their hour of need and beyond; understanding the underlying factors that may affect their overall health; and creating processes, programs, and initiatives that promote the personalized care and well-being of every person they serve.

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Newsroom

Wellstar Paulding Medical Center Transforms Cancer Care With Major Renovation

On May 23, Wellstar Health System hosted a ribbon cutting to celebrate the completion of a major renovation to bring advanced cancer treatments to people in Paulding County and surrounding communities. The event was hosted at Wellstar Paulding Medical Center in Hiram, Georgia, and attended by patients, physicians, healthcare leaders, team members, government officials and community partners.

“We strive to bring world-class healthcare to our neighbors every day,” said Ralph Turner, Wellstar senior vice president and president of Wellstar Paulding Medical Center. “We opened this new hospital almost 10 years ago, but that was not the finish line — just a stop on our journey. We continue to find new ways to keep pace with this community’s growth and provide the most comprehensive cancer care to this community.

Expanded capacity & new cutting-edge technology

The expansion enhances the patient experience by adding a new radiation vault to house a TrueBeam linear accelerator — an advanced system that delivers radiation therapy. While the capacity to treat people with cancer doubled, new technology brings more cutting-edge treatments to Paulding, alongside a modernized dressing room area offering patients more space and comfort. 

“This is a dream come true after seeing the growing need for cancer treatment in this area,” said Dr. William Thoms, Radiation Oncology medical director. “The new TrueBeam allows people to stay closer to home rather than driving outside our own community for radiation therapy."

The expansion enhances the patient experience by adding a new radiation vault to house a TrueBeam linear accelerator — an advanced system that delivers radiation therapy. While the capacity to treat people with cancer doubled, new technology brings more cutting-edge treatments to Paulding, alongside a modernized dressing room area offering patients more space and comfort.

New, advanced treatments in Paulding

Wellstar Paulding’s new linear accelerator also brings a leading-edge cancer treatment called stereotactic body radiation therapy (SBRT) to Paulding County for the first time.

“SBRT will transform cancer care in our community,” said Dr. Rakendu Shukla, Wellstar radiation oncologist. “In the coming months, we will roll out new treatments previously unavailable in Paulding.”

SBRT is different from conventional radiation therapy because it delivers very high, precise doses of radiation directly to tumors that are traditionally difficult to treat. It is more powerful at killing tumors, and it decreases the amount of radiation that healthy tissue is exposed to, which decreases side effects. And the treatment can be delivered over a short course of time — around 1-5 days rather than weeks or months.

The renovated space is located at Wellstar Paulding Medical Center’s Outpatient Pavilion at 148 Bill Carruth Parkway in Hiram, Georgia.

On May 23, community leaders gathered to cut the ribbon on a cancer treatment expansion Wellstar Paulding Medical Center. Pictured l-r: Don Zarkou, VP, Oncology Service Line, Wellstar Health System; Ralph Turner, SVP, Wellstar Health System, President, Wellstar Paulding Medical Center; Dr. Michael Andrews, Chief Cancer Officer, Wellstar Health System; Dr. William Thoms, Radiation Oncology Medical Director, Wellstar Paulding Medical Center; Sandy Kaecher, Post II Paulding Commissioner; Nichole Rydahl, AVP, Operations, Wellstar Paulding Medical Center; Shawn Jackson, Manager, Radiation Oncology, Wellstar Paulding Medical Center; Dr. Rakendu Shukla, Radiation Oncologist, Wellstar Paulding Medical Center.

Pictured l-r: Don Zarkou, VP, Oncology Service Line, Wellstar Health System; Ralph Turner, SVP, Wellstar Health System, President, Wellstar Paulding Medical Center; Dr. Michael Andrews, Chief Cancer Officer, Wellstar Health System; Dr. William Thoms, Radiation Oncology Medical Director, Wellstar Paulding Medical Center; Sandy Kaecher, Post II Paulding Commissioner; Nichole Rydahl, AVP, Operations, Wellstar Paulding Medical Center; Shawn Jackson, Manager, Radiation Oncology, Wellstar Paulding Medical Center; Dr. Rakendu Shukla, Radiation Oncologist, Wellstar Paulding Medical Center.

In the last year, patients received nearly 8,000 radiation treatments. The radiation oncology team (pictured) often extended hours from 7 a.m. until 7 or 8 p.m. to accommodate patients.

Physicians and team members from the Wellstar Paulding Medical Center oncology team gathered for a ribbon cutting to celebrate the completion of a major expansion to cancer services. 

Wellstar Paulding Medical Center’s new TrueBeam linear accelerator helps make cancer treatment more accessible to patients and brings a leading-edge cancer treatment called stereotactic body radiation therapy (SBRT) to Paulding County for the first time.

Wellstar Paulding Medical Center’s new TrueBeam linear accelerator helps make cancer treatment more accessible to patients and brings a leading-edge cancer treatment called stereotactic body radiation therapy (SBRT) to Paulding County for the first time. 

Learn more about Wellstar Paulding Medical Center.

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Lown Institute Recognizes Wellstar Among Most Charitable in the Country

A report by the Lown Institute ranking the value of nonprofit hospitals’ community investment found that Wellstar Kennestone Regional Medical Center and Wellstar Cobb Medical Center are among the top 25 hospitals in the nation providing significantly more community benefit than they are receiving in tax exemption. 

Wellstar Kennestone ranked No. 1 in Georgia, while Wellstar Cobb was No. 2. Wellstar is the only health system with two hospitals included on the national top 25 list.

As the top provider of charity care in the state and one of the top 10 providers nationwide, Wellstar is committed to bringing expert, compassionate health services to those who need them. Last year alone, uncompensated and charity care at Wellstar exceeded $1.2 billion, providing care for at-risk and underserved communities across Georgia.

In addition to Wellstar Kennestone and Wellstar Cobb, Wellstar Douglas Medical Center, Wellstar West Georgia Medical Center, Wellstar North Fulton Medical Center, Wellstar Paulding Medical Center and Wellstar Spalding Medical Center were recognized for spending more on financial assistance and community investment than the estimated value of their tax exemptions.

Read the full report from the Lown Institute. 

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Wellstar Celebrates Earth Day with Programs Addressing Food Waste

For Earth Day this year, Wellstar Health System is making a difference for our environment and supporting our neighbors facing food insecurity. The recently launched Organic Recycling Program at the Wellstar Corporate Office (WCO) in Marietta has already diverted almost one ton of food waste from landfills, preventing over 675 pounds of carbon dioxide emissions.

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