Colorectal cancer continues to be a critical community health challenge across Georgia, particularly in areas served by Wellstar. High cancer incidence rates are driven by barriers such as limited access to education on screening guidelines, risk reduction strategies and screening resources. This lack of access impacts not only the affected communities but also the organizations working to support them.
To address these challenges, the Wellstar Center for Health Equity and Wellstar Community Health have launched the ColoCare Connect Program, funded by the 2024-2025 Community Health Improvement Plan Partnership Grant from Cobb & Douglas Public Health (CDPH) with support from the Wellstar Foundation. This program aims to improve access to colorectal cancer education and screenings by providing fecal immunochemical tests (FITs) to community clinics serving high-risk populations.
Building on insights gained through previous collaborations, including the #GoodDownThere campaign with BLKHLTH and Cottonelle, this program is designed to overcome obstacles such as low awareness, insufficient health insurance coverage, fear of test results and limited access to resources.
The ColoCare Connect Program focuses on empowering community clinics to seamlessly integrate colorectal cancer screening into their care workflows. This approach supports education, screening and follow-up care, ensuring a more comprehensive and sustainable impact while directly addressing barriers to improve screening rates and outcomes among high-risk and underserved populations.
We are excited to collaborate with the following community clinic organizations on this initiative:
- Bethesda Community Clinic
- Bwell Medical and Wellness Center
- The Rouse Foundation
- Someone Cares, Inc.
These partnerships will help bring critical screening resources to vulnerable populations while supporting clinics in their mission to provide equitable healthcare.
We are grateful for the commitment of these clinics and look forward to seeing the positive impact of the ColoCare Connect Program in the communities we serve. Together, we are making strides toward reducing the burden of colorectal cancer and advancing health equity across Georgia.